According to ComputerWorld.com that Doubleclick, bought by Google, will be using Silverlight in Google’s ad sense network to provide ads. This is great news, it’s a step forward for Silverlight with a company with the size of Google acknowledging that Microsoft has a great platform.
However, questions are being raised about Microsoft being beaten in the ad business using their own product. I can understand why these questions are raised, the fact is that Microsoft is a software company and unfortunately it is trying too hard to compete with Google in this market. Microsoft is one of the top software companies in the world, and you can see that when Google starts using Silverlight, when the .NET Framework and Visual Studio become the greatest development platform and when you look at Office and Windows.
If Microsoft is slipping in any area is in software development, where they are being distracted by Google and this is, in my opinion, the chance for Apple to make something out of this distraction. OS X is picking up pace and since people are able to run Windows on their Macs they are less afraid of buying a Mac, and it will only get worse. Another problem somehow related to this is that Microsoft barely uses the great technologies they develop! How many WPF apps have you seen developed by Microsoft for the average user? It seems WLM9 (Windows Live Messenger) will be the first, but maybe it’s not too late!