Google’s Doubleclick using Silverlight

According to that Doubleclick, bought by Google, will be using Silverlight in Google’s ad sense network to provide ads. This is great news, it’s a step forward for Silverlight with a company with the size of Google acknowledging that Microsoft has a great platform.

However, questions are being raised about Microsoft being beaten in the ad business using their own product. I can understand why these questions are raised, the fact is that Microsoft is a software company and unfortunately it is trying too hard to compete with Google in this market. Microsoft is one of the top software companies in the world, and you can see that when Google starts using Silverlight, when the .NET Framework and Visual Studio become the greatest development platform and when you look at Office and Windows.

If Microsoft is slipping in any area is in software development, where they are being distracted by Google and this is, in my opinion, the chance for Apple to make something out of this distraction. OS X is picking up pace and since people are able to run Windows on their Macs they are less afraid of buying a Mac, and it will only get worse. Another problem somehow related to this is that Microsoft barely uses the great technologies they develop! How many WPF apps have you seen developed by Microsoft for the average user? It seems WLM9 (Windows Live Messenger) will be the first, but maybe it’s not too late!

Silverlight more than a name?

By now you must have read this somewhere else, and as some of you may know already, I’m not a big fan of Silverlight (FKA WPF/e), that’s why I didn’t post about this earlier. But this morning when I was reading my feeds I found a very interesting post from Drew Marsh. He states that something big is going to be announced at MIX07, we knew that already, but with the big focus centering on Silverlight it is possible that the big announcement is related to Silverlight and he points out this blog entry from Ashish Shetty, saying:

The .NET connection

Yes, Silverlight extends the reach of the CLR and .NET Framework to other platforms like the Mac! Details coming soon.

If this is in fact true, it means that we could see .NET (from Microsoft, not Mono) running on Mac very soon! This is what I call Great News! Now let’s wait and see what MIX07 brings us! 😀

Oh, and I almost forgot to mention that the logo looks awesome! Maybe I’ll start loving Silverlight really soon! 😀

 Silverlight Homepage